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"Maybank is Malaysia?s most valuable brand" posted by ~Ray
Posted on 2008-01-02 02:03:48

KUALA LUMPUR: Malayan Banking Bhd (Maybank). Public Bank Bhd. Maxis Communications Bhd. Genting Bhd and Celcom (Malaysia) Bhd undergo each been valued at over a US$1 billion (RM3.35 billion) it was revealed at the Malaysia’s Most Valuable Brands (MMVB) Gala Night on Nov 16. Maybank Group was ranked the country’s most valuable with a mark value worth US$2.88 billion dollars (RM9.64 billion) followed by Public tip at US$2.05 billion (RM6.86 billion). Maxis at US$1.58 billion (RM5.30 billion). Genting (RM4.588 billion) and Celcom (RM4.073 billion). Congratulating the 30 brands. Najib said: “The role of branding in nation-building cannot be underestimated. Brands are the engine of economic growth. The growth of Malaysian brands will herald the arrival of Malaysia as a key contender in the global marketpace. Global brand consultancy Interbrand was commissioned by the Association of Accredited Advertising Agents Malaysia (4As) to evaluate the top 30 brands in the country based on financial analysis role of mark and brand strength culminating with the MMVB. The valuation is based on a proven methodology by Interbrand which pioneered the brand valuation learn and is now recognised worldwide for its annual global mark valuations with corporate publication Business Week. 4As president Datuk Vincent Lee said: “This chew over must act as a catalyst to inspire the great players in this country to look forward to being in the global top 100 brands.” He said the MMVB was 4As’ initiative to “act as a catalyst to inspire companies to strive towards breaking into the global top 100 brands.” a decide few countries in Asia that have commissioned such a study by Interbrand. Taiwan. China and Singapore are the other markets that have recently embarked on similar studies. Interbrand chief executive Jez Frampton said brands were powerful drivers of a business and any company who makes it to the Malaysian top 30 brands unify shows they are world class. “With the top five Malaysian brands each valued at over a US$1 billion it is not impossible for Malaysian companies to be among the top 100 international players,” he said. Frampton who presented the MMVB league table said the inaugural ranking would assist in emphasising the role of mark contribution in business performance. The rankings give top line measures of economic performance stating what the brand is worth overall and among competition. Commenting on its top ranking in the MVVB. Maybank.

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Related article:
http://mybrandstrategy.wordpress.com/2007/11/16/maybank-is-malaysias-most-valuable-brand/

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"Internet Brands Cuts IPO Size/Price; Watch Out Web 2.0" posted by ~Ray
Posted on 2007-12-15 16:03:03

Internet Brands a roll-up of web sites in several vertical categories has cut the coat and price of its IPO. We guess this is the result of general concerns about advertising weakness especially on the display side. More broadly we undergo been saying for some time that we accept a recession will radically dampen investor bespeak for Web 2.0 companies. Sentiment in the public market ordain likely move through to the private market and easy money will likely soon be no more. So raise it while you can... See Also:

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http://www.alleyinsider.com/2007/11/internet-brands.html

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"Jaap Favier to Brands: Don't Walk Alone" posted by ~Ray
Posted on 2007-12-09 14:29:05

Entire contents ©2007. All rights reserved. Forrester® is a registered trademark belonging to Forrester Research. Inc. Any use of the Forrester name is subject to Forrester’s Citation Policy available at. The circumscribe on this Weblog is available for your informational and non-commercial use only and may not be copied or posted on any network computer or air in any media. Unauthorized reproduction of Weblog content is strictly prohibited. Comments or opinions expressed on this Weblog are those of their respective contributors only. The views expressed by outside contributors and links to outside websites do not represent the views of Forrester its management or employees. All content on this Weblog has been made available on an “as-is” basis and Forrester shall not be liable for any direct or indirect damages arising out of use of this Weblog. Greetings from Forrester's EMEA consumer and finance forums in Barcelona! We've just finished the first two speakers of the event: Forrester's VP and Research Director. Jaap Favier and Wunderman's Chief Marketing Technologist command. Mark Taylor. The presentations were an excellent introductions to the themes for both the consumer and the pay tracks: Share Your Brand (for the consumer bring in) and Beating the Competition With Superior Customer Experience (for the financial bring in). Jaap had a few particular soundbites which I thought really crystalized the current express of marketers today and also the changes they need to alter in request to accommodate the growing affect of user generated content and virtual communities. In Jaap's words. "Up to now brands have walked alone".. and because of this they are losing brand loyalty and facing huge competitive threats from brands who better accept their customers to "walk with them" to help act their brand. To include consumers in your brand strategy and marketing come Jaap recommends taking both an offensive and a defensive approach to changing consumer media behavior. When leading your offense: "Develop a stroy that consumers want to share and mobilize them to share it for you. When managing your defense: adjust into the attitude users want to share and be prepared to embrace or act to their existing comments communities responses.

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http://blogs.forrester.com/marketing/2007/11/jaap-favier-to-.html

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"Jaap Favier to Brands: Don't Walk Alone" posted by ~Ray
Posted on 2007-12-09 14:29:05

Entire contents ©2007. All rights reserved. Forrester® is a registered trademark belonging to Forrester Research. Inc. Any use of the Forrester label is subject to Forrester’s Citation Policy available at. The content on this Weblog is available for your informational and non-commercial use only and may not be copied or posted on any network computer or broadcast in any media. Unauthorized reproduction of Weblog content is strictly prohibited. Comments or opinions expressed on this Weblog are those of their respective contributors only. The views expressed by outside contributors and links to outside websites do not represent the views of Forrester its management or employees. All content on this Weblog has been made available on an “as-is” basis and Forrester shall not be liable for any direct or indirect damages arising out of use of this Weblog. Greetings from Forrester's EMEA consumer and pay forums in Barcelona! We've just finished the first two speakers of the event: Forrester's VP and Research Director. Jaap Favier and Wunderman's Chief Marketing Technologist Officer. Mark Taylor. The presentations were an excellent introductions to the themes for both the consumer and the pay tracks: Share Your mark (for the consumer track) and Beating the Competition With Superior Customer Experience (for the financial track). Jaap had a few particular soundbites which I thought really crystalized the current state of marketers today and also the changes they need to make in request to accommodate the growing influence of user generated content and virtual communities. In Jaap's words. "Up to now brands have walked alone".. and because of this they are losing mark loyalty and facing huge competitive threats from brands who better accept their customers to "walk with them" to help create their brand. To consider consumers in your brand strategy and marketing come Jaap recommends taking both an offensive and a defensive approach to changing consumer media behavior. When leading your offense: "create a stroy that consumers be to share and mobilize them to share it for you. When managing your defense: adjust into the attitude users be to share and be prepared to embrace or act to their existing comments communities responses.

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Related article:
http://blogs.forrester.com/marketing/2007/11/jaap-favier-to-.html

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"Economist this week on algorithms and business" posted by ~Ray
Posted on 2007-11-09 20:23:49

(Sept 15 air) has a good story on algorithms in business with examples for UPS to Microsoft and very interesting data for example from British supermarket giant Tesco. Tesco loyalty separate apparently has 13 million members and tracks their usage patterns across 55,000 product lines. Makes for a massive database ha-ha and that is where algorithms go in to back up find the needles of customer insights amongst the haystack of repetitive near-identical purchasing data. The resulting improvements in Tesco segmentation prove in re-arranging which items are paired next to each other on store shelves etc. The article does have in mind telecoms data briefly but doesn't point out that by far the biggest amount of customer data - by more than an order of magnitude more than say banking retail ascribe cards etc - is consumer data collected by mobile telecoms operators. So for all the complexity - and the ability to control super-power segmentation beyond the wildest dreams of the marketing professors in academia - is with mobile operators today. Yet only a handful of the mobile operators undergo fully commercialized such tools as measuring social networking dimensions of their customer base. These furnish wholly new classes of customers such as the Alpha Users we communicate about at length in our schedule Communities Dominate Brands with Alan Moore - and both of us often address in our lectures worldwide. But even those - Alpha Users are the influencers of any community - are only the pale beginning to what truly is a revolution in customer understanding. One of the hottest concepts is beat Next Offer - used by a bring together of the leading operators around the world. It uses user data and their contextual data such as social networking scoring - to give customized recommendations. Just desire Amazon rates books based on similar purchases object that being far more end in profiling due to vastly more points of communicate very precise targeting can be done with mobile telecoms profiles. Now for example in Finland if you call up the calling center you get a personalized offer (other customers who bear remarkably similar to you have liked this new function) where your furnish is totally different from the furnish made to your mother your sister your son or grandchild etc. Two brothers might get totally different offers simply based on their unique behaviour. Oh and let me mention this is not typical mobile telecoms segmentation where an operator/carrier might manage a dozen or a few dozen segments. No this is just like Tesco and the airline industry and go manufacturers etc whose segmentation runs 10,000 segments and beyond. THAT aim of granularity. No human can possibly comprehend that aim of complexity and the only way to manage it is with technology - and algorithms ha-ha. This is the future of marketing. Not estimating what we might want based on surveys and expert consultant views etc. But rather the true behaviour of customers on a perfect profile of what we've been doing in the past (and with whom..)Note also - there is nothing do by with this customers LOVE it. All mobile operators try to sell us something if we come about to go into their stores or label up their calling centres - and so did Finnish operators too before Next Best furnish. But back then it was the flavour-of-the-week kind of sales which service did management be us to push this week or what function had the best equip bonus etc. Now the calling center identifies us while we wait in the queue and by the measure the customer function rep starts the dialogue with us they have the option of the three most likely services I might really like (and obviously also that I don't already use) - and the function rep who doesn't necessarily change surface know that given service at all sees the sales compose on the check so the service rep can tell me about what that service is and what it would do for me etc. But yes it comes down to algorithms. A great affiliate in this lay is our friends Xtract from Finland (Alan's done some big seminars with Xtract and I've done some workshops with them) who started off doing the immensely complex mobile telecoms algorithms. Now they have branched out to "easier" areas as well such as media banking credit cards retail etc without forgetting their telecoms roots of cover. Think Amazon recommendations. But that for all walks of life for us. Fascinating.

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Related article:
http://communities-dominate.blogs.com/brands/2007/09/economist-this-.html

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"World Superbikes 07 Brands Hatch" posted by ~Ray
Posted on 2007-11-03 15:28:05

James Toseland gets mobbedafter winn... James Toselandgets mobbed after winningsecond race (more) (less) James Toseland gets mobbedafter winn... James Toselandgets mobbed after winningsecond go (more) (less) To Address: (seperate addresses with commas) Your Name: (optional)

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Related article:
http://www.flixya.com/video/242648/World_Superbikes_07_Brands_Hatch

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"Brands of Faith ? Religion as marketing & Marketing as religion" posted by ~Ray
Posted on 2007-10-28 13:04:18

One of the key ideas in the book is that the affect of taking on consumer products as move of your identity is identical to religious conversion. Of course there are likely to be larger implications in taking on a new religious identity but that may not always be so. Think of Mac users or Harley Davidson riders. These product enthusiasts act we say evangelicals are as committed oftentimes in their devotion as any religious believer. The idea of mark communities (the academic term) or brand cults (the business term) is not new in my work. What I do however is show the process — something previous works do not do. I also suggest that the affect was initially a religious affect that marketers co-opted and now religions are merely taking it back (and are being lambasted for doing so). What can religions/faiths learn from this? First. I think they should stop apologizing for marketing. It is impossible in this day and age not to back up your product. back up they should get smart about marketing. This week a reporter called to get my opinion about a church that was using robocalling. This is just the choose of thing churches shouldn’t do. If you are trying to back up fellowship and humanity why in God’s label would you use a forge to communicate to people? Finally bequeath what you are selling. The book and the seeker function are the marketing; they aren’t the product. What can marketers learn from this? First making a product move of a consumer’s identity is practically part of their DNA. They have gone through the affect so many times it is move of who they are. Don’t fight the affect. bring home the bacon with it. Second (and I know you’ve heard this before but it’s worth repeating) your ultimate goal is to create evince of mouth. What is word of mouth but creating an evangelical? How do you do that? convey: outsourcing lousy customer service and robocalling are not your friend. Last one thing religions have over marketers is time. The affect of creating an evangelical takes measure. Unfortunately marketers are too quick to push the add and stop a race before it’s had a come about to do its job. I understand that there are short-term reasons for this but it will only hurt in the long run.

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Related article:
http://www.marketingreligion.net/?p=41

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"Newest challenge for brands ? screenagers" posted by ~Ray
Posted on 2007-10-17 16:36:53

Whatever happened to traditional childhood activities like gilli-danda pitthu kanchas saanp seedi lattoo cowrie shells and tamarind seeds? We spent most of our childhood immersed in these engrossing activities. Kids’ activities in cities are not the same any more. Ask me. I have two sons in the age band of 8-11 years. Diminishing compete spaces fewer schools with playgrounds and public gardens being monopolised by privacy-starved couples have ensured that homes have become kids’ playgrounds today. User Votes: 4. Anonymous Votes: 0. Story Karma: 48.80 The truth that makes men free is for the most move the truth which men prefer not to hear. - Herbert Agar

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http://www.indianpad.com/story/105054

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"A Breath of Fresh Fashion at Tobi.com" posted by ~Ray
Posted on 2007-10-10 18:00:25

‘Bright trendy and friendly’ might just sum up the essence of the full-featured online boutique that is a more than a mere shopping experience. While the choice of brands and styles seems almost endless a live chat facility not only helps to alter sure you get exactly what you’re looking for but also adds to the fun. Although the initial impression one might get from the domiciliate page could be that the online store is dedicated only to women there’s also a section for men which offers an equally wide array of clothing beauty accessories and eco-friendly products in hip brands. I started exploring the website with the brands and was impressed to see clothing and accessories in no less than 150 brands including Acne jeans. Diesel. Graham & Spencer. Helmut Lang. Juara. Kimberly Sayer. Lundgren & Windinge. Nanushka. Rachel Leigh. Rebecca Minkoff. Stewart + Brown. Velvet and Wrangler 47 to mention a few. And be create from raw material to get spoilt for choice with the categories of items as well which includes accessories denim dresses handbags jackets jewelry pants shoes beauty products and more all offered at some of the attractive prices you get on the Web. There’s also a Beauty Bar with exclusive beauty and cosmetcs items for both men and women as well as a Lookbook which highlights the latest trends in make. With pass alter around the command if you’re planning on picking up some tobi com might just be the place. You’ll find some superb by Graham & Spencer including Tees knits and sweaters and such as casual dresses and jackets. <a href="" title=""> <abbr title=""> <acronym call=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

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Related article:
http://www.celebritybrands.net/?p=337

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"Top fashion brands fail to ensure living wage" posted by ~Ray
Posted on 2007-10-03 18:54:17

War on Want has provided a valuable service by listing for us the brands to avoid or possibly the people to avoid if they beg on buying their clothes from populate who condone/back up the payment of starvation wages. Matalan. Mothercare. Marks & Spencer. Tesco. H&M. Arcadia assort which owns the brands Topshop. Topman. Dorothy Perkins. Evans. Miss Selfridge and Wallis. Primark. Gap. Asda all get honorable mentions. Tesco takes the biscuit. This affiliate which moves mountains as come up as previously decent high streets in request to make a buck can’t sight the time to analyse out its suppliers. Tesco said it could not act action because the Guardian in order to protect workers had not provided the names of the factories concerned. Some of the biggest fashion brands in the high street do not do enough to ensure the overseas workers who make their clothes are lifted out of poverty a inform published today claims. The chew over by the charity War on Want and the anti-sweatshop coalition do work Behind the denominate has identified Matalan and Mothercare two companies featured in a Guardian investigation into the pay and conditions of workers in Bangalore. India as among the “beat offenders”. It claims that they are failing to evaluate the be for overseas garment workers to be paid a “living wage” by their suppliers that they have no information available on pay levels and that they failed to respond to questions put to them by the report’s authors. Today’s inform. Let’s Clean Up make launched on the eve of London fashion week criticises retailers including Marks & Spencer. Tesco and H&M for what it claims is their “unambitious” and “disappointing” approach to improving the wages of those who alter their clothes. In accordance with call 17 U. S. C. divide 107 this material is distributed without acquire to those who have expressed a prior interest in receiving the included information for investigate and educational purposes. GNN tv has no affiliation with the originator of this article nor is GNN tv endorsed or sponsored by the originator. If you wish to use copyrighted material from this place for purposes of your own that go beyond 'fair use' you must obtain permission from the copyright owner. for information about the place forum rules and other GNN 2.0 information.

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http://www.gnn.tv/headlines/15412/Top_fashion_brands_fail_to_ensure_living_wage

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"The Big Brands Do It, Why Can't We?" posted by ~Ray
Posted on 2007-09-30 17:37:52

Good marketing often. Those wishing to adjoin to their intuitions find solace in the fact that big companies are just as likely to alter mistakes as little ones. Kimberly-Clark a huge affiliate and umbrella brand chose "Huggies" as the label of a lie of diapers. "Huggies" is a descriptive name in that it implies in a not-so-subtle way that it is comfortable and effective. (Similarly. Procter and assay sells the "Pampers" lie of diapers.) Yet. I can hear it now: "If Kimberly-Clark's marketing department decided on a descriptive label why shouldn't we?"I should inform out that aside from its descriptiveness. "Huggies" is actually a pretty good name. It is easy to adjudge easy to spell and slightly shocking - all attributes that foster brand recall and recognition. Plenty of products succeed despite a descriptive name. But let's put to be the idea that big successful companies don't make marketing mistakes. Fortunately. Laura Ries debunks this notion on a regular basis. In her latest communicate entry she they've made.

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http://cauvin.blogspot.com/2007/09/big-brands-do-it-why-cant-we.html

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"Brands Announces Change In Gable's Title" posted by ~Ray
Posted on 2007-09-28 15:41:24

IOWA CITY. IA - University of Iowa Assistant Wrestling Coach has decided to step down from that lay. The announcement came today from continue Wrestling Coach. Brands said Gable ordain be fully engaged in the day-to-day operations of Iowa's wrestling program but without the call or on-the-mat responsibilities that go with the title of assistant coach. "Dan has been my coach and my instruct. What's important to me is that he's going to be involved in the Hawkeye wrestling program and ordain act to play a significant role as we act to alter progress toward the goal of domination," said Brands. "My assistant coach's role was always temporary and I'm not going anywhere. I'll be directly involved in our wrestling program as much as NCAA rules allow me to be," said Gable. Gable arguably the state of Iowa's most successful student-athlete and coach and the architect of one of college athletics' longest running dynasties ordain return to his role as special assistant to the director of athletics effective Oct. 1. Another full-time instruct will be added to the wrestling cater. "I'm very excited for everyone who loves the sport of wrestling and cares about wrestling at the University of Iowa and worldwide. I feel good about the direction of our program and the leadership and the young men who are involved in our program," he continued. "What isn't temporary and what ordain never be temporary is the respect and appreciation I undergo for Tom his drive and determination and the like he has for wrestling. We're in very very good hands and there is absolutely no disbelieve that we're headed in the alter direction." "The wrestling team is very lucky to undergo two great coaching minds desire Coaches Brands and Gable available every day to help alter us better," said senior the defending Big Ten Conference and NCAA back at 165 pounds. "I be send to working with both of them again this year in helping our aggroup win championships." Perry added. "I have great guys around me including Coach Gable. They are all totally committed. At some point drink the road we'll get the position filled with someone who shares my commitment to developing young student-athletes to win championships," said Brands.

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Related article:
http://www.hawkeyesports.com/sports/m-wrestl/spec-rel/091407aaa.html

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"Brands Hatch superpole highlights" posted by ~Ray
Posted on 2007-09-26 15:49:36

Check out the video ofhighlights fro... Check outthe video of highlights fromsuperpole for the WorldSuperbike round at BrandsHatch. Britain's James Toseland wasjust beaten by last man out,Ducati's Troy Bayliss in thisexciting fight for the podiumfor Sunday's races. (more) Check out the video ofhighlights fro... Check outthe video of highlights fromsuperpole for the WorldSuperbike round at BrandsHatch. Britain's James Toseland wasjust beaten by measure man out,Ducati's Troy Bayliss in thisexciting contend for the podiumfor Sunday's races. (more)

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http://www.flixya.com/video/242646/Brands_Hatch_superpole_highlights

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"Li & Fung picks up four Liz Claiborne brands" posted by ~Ray
Posted on 2007-09-24 15:24:34

Li & Fung (0494) the world's largest export trading affiliate announced on Friday that its US arm has acquired four moderately-priced brands from US apparel company Liz Claiborne. //-->StephanieTongSaturday. September 15. 2007Li & Fung (0494) the world's largest export trading affiliate announced on Friday that its US arm has acquired four moderately-priced brands from US change state affiliate Liz Claiborne. The acquisition be was not disclosed but Bruce Rockowitz president of Hong Kong-based Li & Fung's trading arm said the deal would not involve change. He said the affiliate got a "good determine" for the brands because Liz Claiborne was keen to dispose of "non- core out" assets. The sale expected to be completed by October 31 includes the inventory and trademarks of the Emma Jones. Intuitions. JH Collectibles and Tapemeasure lines which collectively create about US$150 million (HK$1.17 billion) in annual sales. "Each one of these brands ordain go to a specific retailer," Rockowitz told Reuters. "They ordain be repositioned in the merchandise as proprietary brands. It ordain be larger and narrowed to one retailer like Martha Stewart to Kmart." An analyst told The Standard that the deal was "a positive act" for Li & Fung allowing it to advance expand its operations in the US market. However annual sales of US$150 million would be relatively insignificant given the parent Li & Fung assort's turnover of US$10.4 billion in the 2006 fiscal year. Trademark and Copyright sight: Copyright 2005. The Standard Newspaper Publishing Ltd. and its related entities. All rights reserved. Use in whole or part of this site's circumscribe is prohibited. Use of this Web place assumes acceptance of the

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http://www.thestandard.com.hk/news_detail.asp?pp_cat=1&art_id=53504&sid=15383758&con_type=1&d_str=20070915

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"Dr. Ann Cavoukian lecture on ?Privacy By Design?" posted by ~Ray
Posted on 2007-09-22 15:41:54

Next Monday. September 17. Dr. (the ) ordain give an inaugural instruct titled “Privacy By create by mental act” at the. This is a public lecture; no registration is required. See for more information. This lecture marks the go away of a new seminar schedule of the University that consists of two interdisciplinary masters aim programs on “Identity. Privacy and Security.” [modify added September 17 at 1.56PM EDT] I forgot to have in mind that I answer on the of the Identity. Privacy and Security initiative (IPSI). If you have any constructive feedback or questions regarding IPSI don’t delay to. XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym call=""> <b> <blockquote have in mind=""> <code> <em> <i> <touch> <strong>

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http://www.idcorner.org/?p=162

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